Design and Build Image Solutions
Identity Products
Architectural Products

Selected Case Studies
Holland Oil
Schumacher Homes
Sherwin Williams

1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx
Brand Identity Products & Solutions
Is there a secret to a successful image? Absolutely! It's called consistency. Every visual element, from building treatments to departmental signage and product displays to employee badges to the restroom door must carry the same message.

One of retail's most consistent communication problems is "visual pollution", a chaos of unrelated elements trying to out-shout each other to gain attention. Shoppers see it every day. More precisely, they don't see it, because their minds tune out anything that does not deliver cohesive consistent brand identity information.

Brand consistency is always needed but can be especially critical with the current trends toward corporate mergers and co-branding. The new direction of the combined venture must be identified without losing the accumulated image equity of each of the partners.