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1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx

Wendys International

One of the nations largest and most successful quick service restaurant chains, Wendy’s has adopted strict standards to maintain its brand image of old fashioned values. In the face of an aggressive new store construction program, adherence to these standards demands a commitment from partners for timely delivery, flexibility and unwavering product quality. Total Image meets the challenge with a dedicated team that supports the Wendy’s account. We currently produce over 40 image elements that have been developed with Wendy’s over 35 years of working together.

As Wendy’s success story continues to unfold through growth and diversification, they have identified the need to launch new initiatives to position their brand to fast casual diners, “A Class of One”. They are re-imaging for greater competitive differentiation. The solution calls for dramatic upgrades to current facilities. Total Image is deeply involved in developing cost effective solutions that communicate this new image. Interior menu and exterior architectural elements have been prototyped successfully at several locations. Wendy’s and Total Image are moving quickly to finalize the new “Fresh” and “Simple” concepts. Our flexible, modular design minimizes fieldwork and major modifications to buildings.

The client reception to these new designs has been very positive and indications are that the new positioning is enjoying early success.

Hank Sherowski, Wendy’s former Vice President of Engineering : “Total Image (formerly Vacuform) supplied our first store in 1969, and has been a significant partner ever since. We’ve been impressed with their ideas and continuing product development. Delivery and customer service have been excellent and have helped keep our growth plan on schedule”.