Convenience Stores

Financial Services

Food Service Retail

General Retail

Consumer Goods Hillshire Farms
Equity Residential
Schumacher Homes

1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx

Hillshire Farms

Sara Lee's Hillshire Farms Specialty Meats division came to Total Image with a mixed bag of concerns. It had recently introduced a new meat product to the grocery store market with lukewarm results. The product was good. What was wrong?

Our team reviewed sales sites, learned how the product was prepared and presented in the store. What we found was a program that lacked consumer appeal and without brand identification. We recommended a lifestyle-based brand approach using strong graphics, a sampling kiosk, menu suggestions, and product literature for in-store distribution. Since the prepared product had a short shelf-life, we created faux displays to reduce waste.