Convenience Stores

Financial Services Huntington Bank
Fifth Third Bank
Bank One
Citizens National Bank

Food Service Retail

General Retail

Consumer Goods

Citizens National Bank

Citizens National Bank is a strong brand and has a successful group of retail banking locations to prove it. When they came to Total Image, management was looking for creative support from professionals who understand branding, the financial service industry, and a positive customer shopping experience.

The challenge? Citizens had a location that was performing well, but its current location was difficult for customers to access. In addition, it literally had zero visibility from the major thoroughfare located nearby. There was an available retail location that interested the Citizensí team, but its former life as a restaurant didnít appear as if it would easily transform into a financial services destination.

However, we saw the new site as a blank canvas. We used the color blue for the parapet walls, on contemporary materials. This allowed us to put the traditional banking business upfront without overlooking the rest of the financial services offered by the bank. The results? Positive customer feedback and stronger financial services sales and positioning. Enough said.