Convenience Stores

Financial Services

Food Service Retail

General Retail Federated Department Stores
CVS Pharmacy
Holiday Inn
Toys 'R' Us
Sherwin Williams

Consumer Goods

1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx


Conrad’s Total Car Care and Tire Centers grew from a single location to more than 25 stores through hard work and word of mouth from satisfied customers. Eventually however, Conrad’s recognized that they had become a major player in the automotive repair and new tire business throughout the Cleveland market. When a competitor, Mueller Tire, was purchased by Tire Kingdom, they recognized the opportunity to seize market share.

When Total Image came into the equation, our team together with Conrad’s management took a good hard look at the twenty-five dated-looking stores, many former Goodyear locations. Those stores identified too closely to the tire manufacturer brands and did not promote the car care aspect of the business prominently enough. It was decided it was time to reinforce their strong market presence.

We interviewed their executives and store employees, studied the competition, and evaluated the industry. Our approach brought the Conrad’s brand to the forefront by creating an entire new design, complete with a new entrance topper and vacuum formed ABS cladding. The sales results for the first prototype store opening in Macedonia was the strongest in company history. Total Image has been awarded a multi-year contract to re-brand and renovate the entire chain.