Convenience Stores Holland Oil
Maverik Stores
Thornton Oil
TrueNorth Energy

Financial Services

Food Service Retail

General Retail

Consumer Goods

1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx



Holland Oil

Holland Oil is an established player in the convenience store market in the Akron/Canton region with 59 stores and 50 years of credibility. An enviable position. But, we all realize that the c-store industry has experienced massive expansion within the past decade. Management was concerned that Holland would suffer market share decline if it had to compete head-to-head with national chains.

The Total Image team proposed a strategically driven identity, rebranding stores under the “Close to Home” name, and a design that emphasized Holland’s local ties. Our design/build and partnering approach lets us propose our ideas and fully dress out a prototype store with our design solutions. We then reviewed sales over a three month period to fully evaluate the effectiveness of the program.

This process was so successful, Holland decided to roll out the updates to every store all at once and abandon its original three-year timeline! And because we can handle production and installation for every store, we were able to deliver each and every store update for $4,000 under budget.