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1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx



Ports Petroleum

In the ultra-competitive, price-sensitive world of convenience stores and fuel sales, a strong brand image is essential. The Ports Petroleum's Fuel Mart stores had grown opportunistically over time and lacked a consistent look and feel. Hence, the brand just wasnít relevant to consumers nor was there the brand loyalty or recognition that Ports knew they needed. Thatís when they called Total Image.

We took a look at the current situation and the market. The existing stores relied too heavily on flat images that didnít create the proper flow. Our experience told us that they needed something unique. We created a beer cave from the walk-in cooler and a dimensional cup, pour and straw for the fountain to create visual interest. Strong images used on custom vinyl wall covering and other graphic items held customer attention. A bold red stripe applied inside and out tied the brand together.

Our combined capabilities in design, engineering, manufacturing and implementation efficiently and cost-effectively forged the turn-key solution the company wanted. Working with the Ports Petroleum team, we evolved two sites that produced significant results and increased consumer interest and sales. We are taking the brand update system-wide this year.