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Thornton Oil
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Financial Services

Food Service Retail

General Retail

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1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx



Thornton Oil

Thornton Oil has been doing well in the convenience store market by building and developing its own properties. But when the opportunity to acquire an existing chain of 22 stores came along, it jumped at the chance. In order to take advantage of the Thornton market position and customer acceptance, Thornton wanted to re-brand its new acquisitions ASAP.

Initially Thornton's fuel dispenser manufacturer was contacted for quotes for branding elements such as pump toppers. Not only were the manufacturer’s prices expensive, it couldn’t begin to meet the rollout schedule. Total Image was invited aboard. Our engineers researched the pumps and developed a one-size illuminated topper that communicated the Thornton brand and was simple to install and operate.

Of course, twenty-two sites each have their own unique configurations and zoning requirements. We completely rebranded the store exteriors and offered pylon and building signage, building banding, signs, pump doors, flex face canopy faces, building striping, and faux building split face blocks. Our turn-key approach delivered the brand awareness that Thornton’s investment demanded and continues to shine today without maintenance.