Convenience Stores

Financial Services

Food Service Retail

General Retail Federated Department Stores
CVS Pharmacy
Holiday Inn
Toys 'R' Us
Sherwin Williams

Consumer Goods

1877 East 17th Avenue
Columbus, Ohio 43219

800 366-7446
614 564-1300 Ph
614 564-1399 Fx

Toys "R" Us

Despite strong focus on a quality customer shopping experience, exciting merchandise, and overall guest delight, Toys "R" Us was losing market share to big-time competitors that included Wal-Mart and Target - particularly for the much sought-after teen market.

One contributing factor - the aging exterior design of more than 300 stores built in the 1960ís. The company wanted to roll out a new look to 40 or so stores a year and update the established brand for the teen demographic.

Total Image was tapped to value engineer a durable and cost effective solution. The final approach included an exterior vacuum formed ABS panel system that featured a prefabricated illuminated bull nose system. The complete package could be shipped to store sites all on one truck and for only $6 per square foot, plus $2 per square foot installation cost.

The fresh look revitalized the Toys "R" Us brand and resulted in increased sales to teenage customers across the sites effected.